Lower than 1 p.c of Netflix’s subscribers are taking part in its video games

Written by Jeff Lampkin

Netflix’s entry into the gaming market is off to a sluggish begin. In keeping with an evaluation carried out by Apptopia on behalf of , the streaming large’s video games have been downloaded a complete of 23.3 million instances and common about 1.7 million every day customers. Put one other approach, lower than one p.c of Netflix’s 221 million clients are making the most of the video games included of their subscriptions.

Netflix didn’t instantly reply to Engadget’s request for remark. Up to now, the corporate indicated it didn’t count on its gaming division to be worthwhile instantly. “We’re going to be experimental and check out a bunch of issues,” Netflix COO Greg Peters instructed traders throughout the firm’s fourth-quarter earnings calls final yr.

Nonetheless, the query that’s in all probability on everybody’s thoughts is how lengthy Netflix is keen to attend to see if it made the best guess, particularly after it throughout its most up-to-date quarter. Different lofty bets — like the corporate’s in-house fan weblog, Tudum — have been the topic of cutbacks after just a few months of spending.

The corporate has shared treasured few particulars on how a lot it has spent increasing its portfolio past TV reveals and flicks, however most indicators level to a big funding. Earlier this yr, the corporate paid $72 million to , the studio behind Stranger Issues: Puzzle Tales. Extra just lately, it secured unique cellular rights to beloved indie titles like Spiritfarer and . The corporate is unlikely to make related investments sooner or later if its present ones don’t pan out.

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About the author

Jeff Lampkin

Jeff Lampkin was the first writer to have joined He has since then inculcated very effective writing and reviewing culture at GamePolar which rivals have found impossible to imitate. His approach has been to work on the basics while the whole world was focusing on the superstructures.