When contemplating a transfer to the USA, Indian startup founders first have to make a psychological pivot to face the market they need to promote into and ask themselves how a lot threat they’re prepared to personal.
Within the SaaS house, there are (broadly) two varieties of corporations you’ll be able to construct. The primary possibility is to create a greater product than what’s at present accessible available on the market — like higher accounting software program or a CRM, or a greater advertising and marketing automation software, particularly for the mid-market corporations. This path is well-worn — Indian corporations Zoho and Freshworks are main examples.
The primary mistake Indian entrepreneurs make when coming to America is to imagine that a big market and a buyer base open to novel merchandise means your first step needs to be shopping for a aircraft ticket.
The second — and riskier — possibility is to construct one thing in a completely new class, which is what we’re doing at Talview, the place we’re constructing a video AI platform for digitized expertise processes for corporations making hiring choices. Creating a brand new market is a high-risk situation lined with pitfalls disguised as alternatives, however the rewards are probably immense.
The primary kind of firm by no means has to go away India. You can begin your organization there, rent native expertise and start promoting your high-quality distant providers to midmarket companies throughout the globe. The second possibility works finest for those who’re prepared to focus on extra superior SaaS software program markets within the U.S.
No sport plan, only a product
The U.S. is the biggest software program market and the place clients usually tend to attempt one thing new. Nonetheless, the primary mistake Indian entrepreneurs make when coming to America is to imagine that a big market and a buyer base open to novel merchandise means your first step needs to be shopping for a aircraft ticket.
First: Which metropolis will you select? When getting into a brand new market, founders are additionally the salesperson, so it is advisable be ready to satisfy clients or traders and get that early traction earlier than you determine to maneuver your operations to the U.S. full time.