Wagmo raises $12.5 million to supply pet insurance coverage (and much more)

Written by Jeff Lampkin

The pet care trade has boomed over the previous a number of years. From Chewy’s IPO to the varied veterinarian startups which have sprung up, VC cash (and client money) is flowing into the area.

Wagmo is not any totally different. The pet insurance coverage and perks startup has closed on a $12.5 million Collection A financing, led by Revolution Ventures with participation from Feminine Founders Fund, Clocktower Expertise Ventures, and Vestigo Ventures. Angels, together with Jeffrey Katzenberg, Jim Grube, Marilyn Hirsch, David Ronick, and Michael Akkerman, additionally participated within the spherical.

The corporate was based by Christie Horvath and Ali Foxworth, who each got here from the world of finance and insurance coverage and realized the hole available in the market in relation to pet insurance coverage. Most pet insurance coverage suppliers cowl the large emergencies, equivalent to surgical procedures, damaged bones, and many others. However anybody with a pet, and particularly a brand new pet (like myself), is aware of that the prices of fundamental care can add up in a short time.

Wagmo provides the identical fundamental protection as your traditional pet insurance coverage, but additionally provides a wellness service. The Wellness Program reimburses pet dad and mom for the extra fundamental stuff, like vaccinations, grooming, common vet visits, fecal checks, and bloodwork.

Customers merely pay anyplace between $20/month and $59/month and submit pictures of their receipts within the app. Wagmo then reimburses what’s lined by way of Venmo, PayPal, or direct deposit inside 24 hours.

The premise right here is two-fold. A wholesome canine, who has entry to all of the fundamentals listed above, is much less prone to have main points in a while. The second piece is that the earliest prices related to proudly owning a canine are these fundamental ones, like vaccinations, vet visits, fecal checks and grooming.

Wagmo provides the wellness plan with out an insurance coverage plan. That implies that customers can onboard to the platform with what they want first, and improve to an insurance coverage plan in a while.

Wagmo generates income via each the wellness and insurance coverage plan, however is actively wanting into an enterprise mannequin, as properly, signing on bigger organizations as a part of their advantages package deal to staff.

The now-14-person crew has onboarded hundreds of customers, with 20 p.c person development month over month for the reason that starting of the pandemic, and has processed 30,000 wellness claims.

The crew is 58 p.c feminine figuring out, with Black, Asian and Latinx making up 17 p.c of the workforce every.

“The best problem is determining how one can break down the chance forward of us, significantly within the employer profit area,” stated Horvath. “What retains us up at night time is considering the place to start out, what to prioritize, how one can allocate restricted assets and restricted time.”

About the author

Jeff Lampkin

Jeff Lampkin was the first writer to have joined He has since then inculcated very effective writing and reviewing culture at GamePolar which rivals have found impossible to imitate. His approach has been to work on the basics while the whole world was focusing on the superstructures.