Vyrill, winner of the TC Early Stage Pitch-Off, helps manufacturers uncover and leverage user-generated video opinions

Written by Jeff Lampkin

Vyrill helps manufacturers uncover and leverage video opinions created by genuine prospects and customers. The corporate introduced its product at TechCrunch Early Stage: Advertising and marketing & Fundraising, the place it beat out 9 different firms, successful the pitch-off. The judges have been impressed with Vyrill’s novel method and modern expertise round discovering and filtering related movies.

This can be a wrestle for firms of each dimension. Consumer-generated content material is very wanted as its authenticity is commonly obvious and subsequently highly effective. However the problem is discovering the best video rapidly and effectively. Proper now, that often entails trying to find a video primarily based on its title after which screening the complete video — a course of that’s haphazard and labor-intensive.

As Vyrill’s CEO Ajay Bam confused throughout his presentation, manufacturers more and more flip to peculiar folks for video promoting. As an alternative of slick advertising and marketing movies, manufacturers are extra typically licensing and advertising and marketing content material created by real-life product customers. However discovery is difficult and the search instruments constructed into video platforms solely parse the textual content within the title and outline. Vyrill claims to have the answer. For instance, with Vyrill’s expertise, L’Oréal can match tens of millions of YouTube movies to their total product catalog, organizing every video to the suitable product class. This allows L’Oréal to determine and make the most of one of the best user-generated movies for the corporate’s advertising and marketing functions. As well as, with Vyrill’s system, L’Oréal can dig down and determine user-generated content material particular to a specific product.

Vyrill’s system analyzes the movies and parses the video’s textual content, audio and pictures in opposition to a handful of filters, together with range, subject material, engagement and extra. In response to Vyrill, this method is the key sauce, enabling manufacturers to find one of the best movies rapidly. The system additionally helps manufacturers join with the content material creators by displaying profiles and electronic mail addresses.

CEO Ajay Bam stated throughout his presentation the corporate at present has 40 firms on its platform, and it’s doubling month over month. Bam and co-founder and CTO Dr. Barbara Rosario began the corporate in 2015 and raised a $2.1 million pre-seed spherical in 2018. The corporate is at present fundraising a seed spherical with $1.2 million already raised.

Watch Vyrill’s pitch-off presentation right here.

About the author

Jeff Lampkin

Jeff Lampkin was the first writer to have joined He has since then inculcated very effective writing and reviewing culture at GamePolar which rivals have found impossible to imitate. His approach has been to work on the basics while the whole world was focusing on the superstructures.