UK regulator blocks Microsoft’s Activision Blizzard merger over cloud issues

Written by Jeff Lampkin

The UK’s antitrust regulator, the Competitors and Markets Authority, has announced it’s going to block Microsoft’s eye-popping buy of Activision Blizzard. In a press release, the physique stated the deal dangers harming the nascent cloud-gaming market by making a monopoly participant. It added that, if the deal concluded, Microsoft would have a market share of between 60 and 70 p.c, “incentive to withhold [Activision Blizzard] video games from rivals and considerably weaken competitors on this essential rising market.”

The character of the UK’s investigation initially centered each on cloud points but in addition the broader console gaming market. However in March of this yr, stated that the console market could be much less of a difficulty than it had initially suspected. It conclusion was, broadly talking, that whereas Microsoft might block high-profile Activision Blizzard titles, like Name of Obligation, from rival platforms, it didn’t make a lot enterprise sense to go away all of these gross sales on the desk. Consequently, the investigation refocused on the cloud gaming market, which is the place it discovered better trigger for concern.

In its report (.PDF), the CMA says that Microsoft’s strengths as a model and as an infrastructure supplier wanted to be considered. And that, if it was mixed with Activision Blizzard’s portfolio of gaming titles, might be extra readily weaponized within the cloud gaming sphere. And even when they weren’t used as a cudgel in opposition to Sony and Nintendo, in addition to different cloud gaming firms, there was nonetheless a danger of the extra basic ills of a monopoly supplier. For example, it stated the deal would “standardize the phrases and circumstances on which video games can be found, versus them being decided by the dynamism and creativity of competitors out there.”

By comparability, regulators believed that with out the merger, Activision Blizzard “would begin proving video games through cloud platforms within the foreseeable future.” And that when it does, customers could have a wider selection of service suppliers than if all of that content material was locked inside Microsoft’s ecosystem, or on the very least made obtainable to customers at extra preferential phrases (.PDF). This, officers felt, would represent a “vital lessening of competitors,” which was sufficient to place the hammer down. 

Activision Blizzard CEO Bobby Kotick has revealed a word (through Substack) saying that whereas the information isn’t what he wished, “it’s removed from the ultimate phrase on this deal.” He added that Microsoft will contest the choice, saying that blocking the deal will “stifle funding, competitors and job creation all through the UK gaming business.” Microsoft Vice Chair and President Brad Smith has additionally revealed a word on Twitter, saying that the choice “seems to mirror a flawed understanding of this market and the way in which the related cloud know-how really works.”

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About the author

Jeff Lampkin

Jeff Lampkin was the first writer to have joined He has since then inculcated very effective writing and reviewing culture at GamePolar which rivals have found impossible to imitate. His approach has been to work on the basics while the whole world was focusing on the superstructures.