TikTok has been testing minigames forward of a ‘main’ gaming push

Written by Jeff Lampkin

After coming into right into a partnership with Zynga final yr, TikTok has been testing a pair of cell minigames on its platform in Vietnam, Reuters has reported. The transfer might quickly permit customers to play video games immediately on the app in what Reuter’s sources known as a “main push” into gaming. 

TikTok confirmed that it has been testing HTML5 video games on its app through partnerships with Zynga and different third-party builders. it reportedly plans to launch ad-supported video games drawing from TikTok mum or dad ByteDance’s library to spice up income and engagement. “We’re at all times taking a look at methods to complement our platform and repeatedly take a look at new options and integrations that deliver worth to our group,” a consultant advised Reuters through electronic mail. 

Final yr, TikTok introduced a partnership with Zynga on an app known as Disco Loco 3D (above), an HTML5 app that might work contained in the app. The corporate additionally created Backyard of Good, a FarmVille-style minigame that permits gamers to earn factors to make donations. 

Whereas ByteDance is beginning with minigames, it supposedly plans to transcend that, presumably into extra superior forms of video games. The Chinese language model of the sport, Douyin, already presents video games, and TikTok has additionally examined streaming through its Stay Studio PC app. The corporate counts over a billion customers worldwide and has projected $11 billion in advert income this yr, greater than the Twitter and Snap mixed. 

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About the author

Jeff Lampkin

Jeff Lampkin was the first writer to have joined He has since then inculcated very effective writing and reviewing culture at GamePolar which rivals have found impossible to imitate. His approach has been to work on the basics while the whole world was focusing on the superstructures.