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Louis Vuitton is making a cellular recreation with embedded NFTs

The worlds of vogue and gaming are cozying as much as each other. From Gucci promoting digital gadgets in Roblox to Vogue‘s digital vogue unfold starring Gigi Hadid, the 2 industries are more and more overlapping to seize a younger, tech-savvy viewers. Now, Louis Vuitton is leaping on the bandwagon by releasing a cellular online game to have a good time its founder’s 2 hundredth birthday. Louis: The Recreation stars the style home’s mascot Vivienne, a wood doll embellished with the corporate’s flower insignia, on a journey by way of the model’s historical past, experiences Austrian newspaper Kurier.

The iOS and Android recreation reportedly duties gamers with exploring a colourful world by finishing varied quests — all fairly generic to this point. Whether or not it seems to be extra than simply an unashamed little bit of promotional fluff stays to be seen. The sport drops on August 4th. If LV goes all-out psychedelic prefer it did with its latest UFO-style speaker, then it may very well be price a glance.

In accordance with WWD, the sport may also function “embedded NFTs.” Although, that hardly sounds promising. The one-of-a-kind digital collectibles have gone from multi-million greenback auctions to freebies designed to advertise throwaway popular culture, like Warner Bros. latest Area Jam reboot.

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