Sport advertising and marketing is creating weirder bedfellows. Epic Video games is adding League of Legends champion Jinx to Fortnite in the present day (November 4th) at 8PM Japanese, simply forward of her debut within the Netflix collection Arcane on November sixth. She’ll be accessible within the battle royale shooter’s Merchandise Store alongside themed gear like a pickaxe, spray, Again Bling, a foyer soundtrack and loading screens.
It is not a one-way partnership, both. Riot Video games is bringing League of Legends, Runeterra, Teamfight Ways and Valorant to the Epic Video games Retailer. This may not matter a lot in case you’re a fan (you in all probability downloaded these video games a very long time in the past), but it surely may expose some Fortnite gamers to Riot’s titles.
Epic has been quickly increasing its gaming-themed expansions in latest months. It simply added two Resident Evil heroes in late October, and former updates have added characters from the likes of God of Conflict, Halo and Avenue Fighter. Nonetheless, the League of Legends replace is exclusive as a tie-in for a streaming TV collection — it is about as handy a promotional instrument as you will get.
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