Hybrid occasion platform Brella has raised a $10 million Sequence A funding spherical led by Linked Capital. Usually used as an offline networking app, Brella pivoted from dwell occasions right into a digital occasion platform after the pandemic hit. The corporate counts Informa, Marcus Evans, Questex and IQPC as clients
Markus Kauppinen, CEO and founding father of Brella, stated the corporate is shifting towards “immersive hybrid occasions that include each dwell and digital parts” because the world opens up post-COVID.
Kauppinen stated: “Not like lots of our opponents, Brella is squarely targeted on capturing the essence of dwell enterprise occasions and translating them into an intuitive digital format. We aren’t within the enterprise of impressing occasion organizers with needlessly lengthy feature-lists: As an alternative, we offer them with a lean, superbly designed platform that supercharges the attendee expertise utilizing unbelievable UX and AI-smart networking.”
The brand new Brella product is about group constructing, attendee grouping and unified analytics for digital and dwell audiences, he stated.
Mathijs Robbens, co-founder and managing associate at Linked Capital, commented: “Brella’s method to tackling the issues surrounding the occasion expertise has been a breath of contemporary air, particularly throughout these unsure occasions. The expansion of the corporate, their agility and talent to show essentially the most insurmountable challenges into new alternatives is really distinctive — we’re thrilled to be part of their subsequent act as they attempt to assist the occasion business embrace know-how within the long-term.”