How a VR startup took the cash and ran to the metaverse

Written by Jeff Lampkin

Engadget first interacted with Reid in 2016, when a UK startup named Unbelievable organized a gathering inside a MetaWorld prototype to reveal Spatial OS, the startup’s scalable server tech. Reid was one in every of a number of builders to utilize the corporate’s public SDK, and Unbelievable thought MetaWorld made an efficient demo to advertise its “open neighborhood platform.”

Shortly after the launch of that prototype, Unbelievable stopped selling or mentioning MetaWorld in any respect. By 2017, questions have been being raised about Reid’s capability to ship on his formidable guarantees, which included a customized avatar system, a residing world as massive because the state of Maryland, a digital financial system, wealthy environmental simulations and cross-platform capabilities for quite a lot of VR headsets.

Reid began an Indiegogo campaign in April 2017, a transfer that prompted his former enterprise companion and MetaWorld prototype developer, Carelton DiLeo, to publicly distance himself from the mission. DiLeo famous that he was “not at present engaged on MetaWorld” and didn’t know the way Reid deliberate “to ship on the promise of the fund.”

The Indiegogo marketing campaign was not successful, ultimately elevating $3,674 of a $50,000 versatile purpose, which means Reid bought to maintain all the cash pledged. This was adopted by a brand new revenue-driving initiative: land hypothesis. In September 2017, Road to VR famous that Reid was promoting digital land for actual cash, and detailed the various questions surrounding the mission. Land was in the stores in three tiers, starting from $15 for 1 / 4 acre to $100 for 2 acres, although it was unclear what precisely gamers would do with this property, how the financial system would operate or how individuals who didn’t purchase land would be part of the sport.

MetaWorld was listed on Steam as an Early Entry title in mid-2017, promoting constant updates and clear, community-driven improvement. There was no precise sport to play, no digital world to discover, however Reid was promoting land in MetaWorld regardless. On September 28th, 2017, a weblog put up within the MetaWorld Steam neighborhood claimed land titles have been being despatched out to traders, supported by a cryptocurrency Reid had created known as MetaCoin.

In its September 2017 article, Street to VR concluded, “MetaWorld is headed into Early Entry, which partly excuses it from being an incomplete product, however the inconsistency in messaging across the sport’s core mechanics and options ought to go away you nervous in regards to the stability of the nonetheless unreleased MMO.”

By early 2018, Reid claimed he had been investing in crypto for a number of years to kind the financial system of MetaWorld, utilizing the money from early land gross sales to construct the MetaCoin fund. He mentioned he wasn’t personally making any cash within the course of, and all the cash coming into MetaWorld was being transformed into cryptocurrency and saved in a single place known as the Metabank, the place it was reserved particularly for this new digital financial system.

The 2016 MetaWorld prototype Engadget skilled.


Reid informed Engadget in 2018, “We’re a community-funded entity. So we have been engaged on that, the truth is taking over money and type of forming it into cryptocurrency, and constructing an financial system.” He mentioned he was utilizing “robo-trading, a pair totally different funding instruments to develop the cash.”

Roughly a yr after saying that, Reid left his ultimate message within the unique MetaWorld Discord and disappeared from the server.

Just a few weeks after Reid’s quiet exit, a consumer named Immortal posted within the foyer, “Been some time since I’ve heard something on this sport and even longer since my cash was fortunately taken for it. Anybody know something about this launch or is that this simply a kind of issues that by no means occur?”

“I don’t count on something to occur,” a consumer known as Myrothas replied. “Requested for a refund a yr in the past and lots of instances. All I heard was: ship me a mail. I did try this a number of instances and by no means acquired a solution. Fairly the purple flag for me.”

Myrothas, actual identify Johannes Fischer, shared with Engadget a 2018 e-mail alternate the place he requested a refund via the MetaWorld assist channel. “Backed this mission a couple of yr in the past and anticipated it to return out already,” he wrote within the e-mail. “I’d wish to ask for a refund.” He says he by no means acquired his cash.

Engadget interviewed Reid twice in 2018. In these interviews, Reid defined how paying prospects would construct MetaWorld themselves, and the way cryptocurrency would make the entire thing work as a decentralized, libertarian dreamscape. With gamers liable for funding and creating MetaWorld themselves, it was tough to pin down what precisely Reid was promoting.

One yr after the launch of his crowdfunding marketing campaign, Reid mentioned he had “a design labored out in Unity” for MetaWorld, and he deliberate to switch this into the present Spatial OS ecosystem — regardless that Unbelievable, Spatial OS’ mother or father firm, wasn’t actively supporting the mission any longer. He claimed he’d constructed a procedural terrain generator for VR and in addition a strong avatar system with “head monitoring, eyes, eye blinking, eye gazing, lip sync, higher torso assist,” although these options weren’t ever demonstrated.

Most of Reid’s targets by no means materialized. The MetaWorld launch date was pushed again time and again, till ultimately the Steam web page merely learn, “Quickly.” Reid confirmed off high-fidelity environments on YouTube and Discord, after which later revealed MetaWorld can be a Google Blocks mission, making these belongings unimaginable. MetaWorld by no means went reside.

“We had lots of damaged guarantees proper off the bat, that was a fairly main flag,” one early adopter informed Engadget beneath the situation of anonymity. We’ll name them Morgan. “And the neighborhood was very fast to do some snooping.”

Engadget spoke with 11 unique MetaWorld traders, together with individuals who have been deeply concerned in the neighborhood and infrequently interacted with Reid straight. Many of those members requested to not be named, contemplating Reid had their private data they usually didn’t belief him to not misuse it.

MetaWorld Discord
Customers commiserating on the unique Discord server in 2020. (Enlarge)


After just a few months of missed launch dates and hole guarantees, MetaWorld members found Reid was utilizing pictures from 3D mannequin website TurboSquid to promote land and in-game gadgets, they usually mentioned he modified important particulars in regards to the engine and improvement course of seemingly on a whim. As folks would ask for refunds within the unique Discord server, Reid would name them trolls and delete their messages.

On the time, as requires refunds have been flooding the MetaWorld neighborhood, Reid informed Engadget he was “within the technique of arising with a greater refund coverage” and he wished to honor these requests, however it was tough to take action with out critically affecting improvement. Not that Reid deliberate on doing a lot improvement himself — as he described it, he was a designer, the man with the imaginative and prescient. In line with his plan, the neighborhood would do the precise coding and game-making, after shopping for their approach into MetaWorld.

“It was round then that we realized that customers would even be liable for creating belongings,” Morgan mentioned. “Belongings included something from buildings to animals… however we might even be liable for creating jobs, and performing mentioned jobs to earn forex on the blockchain.”

In addition to that, Reid informed Engadget he deliberate to piggyback off the work taking place at multibillion-dollar corporations like Fb, IBM and Google. He identified that these organizations had already constructed VR worlds, avatar techniques and AI frameworks, and he mentioned he’d merely use these to create MetaWorld. He appeared unconcerned with the ideas of mental property and commerce secrets and techniques.

“From my perspective, all code is finished and written,” Reid mentioned. A couple of minutes on, he continued, “The code that drives the substitute intelligence — Watson, or simply identify your AI code — it exists, proper? So I can play with ideas, whereas code’s already written, proper? You realize what I imply? I can take from any code set I need. And I feel by understanding code — I additionally write code. However relatively than get heads down on writing code, I type of take pleasure in dreaming up ideas and simply understanding how issues are put collectively.”

In the long run, Reid was mainly promoting an early-concept Roblox, in VR and for adults. However first, he was asking gamers to construct the sport itself and pay him for the privilege. In any case, he mentioned, really making MetaWorld was the simple half.

“These items is like, it is not rocket science,” he mentioned. “It is actually fairly simple to throw a pair objects round and create a pair simulations, a pair VR simulations and put them collectively. That is not the laborious half, like, making some VR video games.”

That rudimentary 2016 demo, constructed earlier than developer DiLeo left the workforce, is the one public proof that Reid’s MetaWorld has ever existed as an inhabitable digital place. DiLeo went on to construct his personal simulated atmosphere utilizing Spatial OS, and he sold it in October 2018 to Somnium House, which is a longtime, decentralized VR platform powered by blockchain. As a part of that deal, Somnium House provided a refund and land-exchange program for offended MetaWorld prospects, in an effort to rebuild belief in VR improvement as an entire.

In October 2023, two years after Reid’s ultimate message within the previous Discord, a brand new MetaWorld server appeared. It had a contemporary brand, hyperlinks to his Clubhouse group, and the identical pitch as earlier than. A “passports” channel linked to a web page the place folks may pay $10, $20 or $30 for “unique neighborhood entry,” the chance to construct MetaWorld, and early bidding on future NFT drops.

On the time of publishing, MetaWorld NFTs have raised 5,126 MATIC (round $11,000) since their launch on November twenty fifth.

MetaWorld NFT sampling
Listings for MetaWorld NFTs.


Reid is now promoting digital land and properties as NFTs on the Polygon community, and persons are shopping for. Land tends to run from $50 to $600, payable in Polygon’s MATIC forex, whereas a “Piano Home” prices $650 and appears to be out there through money fee solely. The MetaWorld web site claims simply 10 of those homes shall be minted and simulated.

“A lot pleasure, inventive ideas and keenness for the longer term,” Discord consumer Clare Bratina wrote within the new MetaWorld server on November twenty fifth. “Undoubtedly backing the creators and looking out ahead to studying tips on how to create within the metaverse and on metaworld.”

Every so often within the new server, a random member will spam the channels with warnings claiming that MetaWorld is a rip-off, and Reid will deny it and delete the messages. Similar to previous instances.

There’s one new, sudden characteristic of the revamped MetaWorld marketing campaign: Reid, who occurs to be Black, is concentrating on folks of coloration.

About the author

Jeff Lampkin

Jeff Lampkin was the first writer to have joined He has since then inculcated very effective writing and reviewing culture at GamePolar which rivals have found impossible to imitate. His approach has been to work on the basics while the whole world was focusing on the superstructures.