Google Senior Vice President Claims Apple’s iMessage Lock-in System is Designed to Lure Prospects to Swap to iPhones

Written by Jeff Lampkin

The vast majority of iPhone customers change to Apple’s handsets due to the existence of iMessage. Sadly, the service is unavailable on some other platform, and in response to a Google Senior Vice President, Apple makes use of this lock-in system in place to lure clients into switching from Android smartphones to iPhones.

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Hiroshi Lockheimer believes that Apple’s iMessage lock-in system is a well-documented technique that’s designed to power clients into switching from Android to iOS. He additionally quoted a Wall Avenue Journal article, saying that in iMessage, inexperienced texts proven to recipients assist them proceed with an iPhone buy. Apple’s technique seems to have been a super-successful one among youngsters, as a earlier survey claimed {that a} staggering 87 p.c of U.S. youngsters personal an iPhone.

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The WSJ report additionally highlights Apple’s color-coded methods as a approach of inflicting youngsters to ridicule people who personal Android handsets. In an interview, one of many college students was requested if she dated somebody that owned an Android smartphone. She responded by saying the next.

“I used to be like, ‘Oh my gosh, his texts are inexperienced,’ and my sister actually went ‘Ew, that’s gross.”

Grace Fang, one other pupil hailing from Wellesley Faculty in Massachusetts, says that customers don’t seem to love inexperienced textual content bubbles however can not fathom why that’s the case.

“I don’t know if it’s Apple propaganda or similar to a tribal in-group versus out-group factor happening, however folks don’t appear to love inexperienced textual content bubbles that a lot and appear to have this visceral destructive response to it.”

Again in 2013, Apple’s Eddy Cue contemplated bringing iMessage to Android, however the resolution was overruled, with former Senior Vice President of Worldwide Advertising, Phir Schiller, later saying that bringing the service to Android would do extra hurt than good.

Wanting on the interplay between youngsters that personal an iPhone and people that don’t, do you consider Apple has a deliberate system in place that forces folks to modify from Android to iOS to keep away from being ridiculed, or do you assume there may be another excuse for this? Inform your ideas down within the feedback.

Information Supply: Twitter

About the author

Jeff Lampkin

Jeff Lampkin was the first writer to have joined He has since then inculcated very effective writing and reviewing culture at GamePolar which rivals have found impossible to imitate. His approach has been to work on the basics while the whole world was focusing on the superstructures.