Osome, a startup that mixes a number of company providers for SMEs into one “superapp,” has raised a $16 million Sequence A. The spherical included returning buyers Goal International, AltaIR Capital and Phystech Ventures, and new backers S16VC and enterprise capitalist Peng T. Ong, who joined as an angel investor.

The Singapore-based startup’s final funding spherical was $3 million introduced in November. Its Sequence A brings Osome’s complete funding because it was based in 2017 to $24.5 million. It now claims for use by 6,000 firms in Singapore, the UK and Hong Kong, giving it $9.5 million in annual recurring income and 100% year-over-year income development.

Its Sequence A might be used on worldwide growth and product integrations. Osome, which employs a complete of 200 individuals, has seen quick adoption by e-commerce firms specifically, and plans to launch extra merchandise and apps for the sector over the subsequent 18 months.

Singapore-based digital enterprise assistant Osome raises $3 million

Co-founder and chief government officer Victor Lysenko informed TechCrunch that the corporate began “trying on the e-commerce phase a while in the past, however wished to be assured that our product can deal with the elevated complexity and transaction quantity of e-commerce companies earlier than launching advertising and marketing. The pandemic has induced the e-commerce trade to develop considerably quicker and that was additionally an element for us.”

He added that Osome will add integrations with a number of e-commerce platforms and administrative providers, with the objective of reducing hours out of the time e-commerce firm homeowners spend on accounting every week.

Osome’s flagship product is on-line accounting providers for SMEs, connecting firms with chartered accountants. It additionally provides company secretary providers, together with enterprise registration, compliance and taxation. The platform makes use of machine studying tech to automate many duties — for instance, it categorizes, tags and shops paperwork, creates administration studies and tax returns and information paperwork on time.

Lysenko stated entrepreneurs spend a median 68% of their time coping with back-office duties, as an alternative of strategizing their firm’s targets. Osome is supposed to cut back the burden of administrative work on small companies and demand for its providers grew throughout the pandemic as firms moved extra of their operations on-line.

Singapore makes it comparatively straightforward to include companies on-line, so a number of different startups in the identical area are based mostly there. These embody Smooth, Lanturn and BlueMeg, all targeted on automating accounting and different time-consuming duties for SMEs.

In a press release concerning the funding, S16VC co-founder Aleks Shamis stated, “I’ve accomplished enterprise with small and medium e-commerce in 10 international locations and see the identical inefficiencies in handbook accounting throughout all of them. It’s a actual drawback that can undoubtedly be solved, and Osome is technologically and tractionwise among the many few firms on the planet in getting there.”

As soon as a buzzword, digital transformation is reshaping markets