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CEO Shishir Mehrotra and investor S. Somasegar reveal what sings in Coda’s pitch doc

Coda entered the market with an formidable, however easy, mission. Since launching in 2014, it has seemingly solid a path to realizing its imaginative and prescient with $140 million in funding and 25,000 groups throughout the globe utilizing the platform.

Coda is easy in that its focus is on the doc, one of many oldest content material codecs/instruments on the web, and certainly within the historical past of software program. Its ambition lies in the truth that there are huge incumbents on this house, like Google and Microsoft.

Co-founder and CEO Shishir Mehrotra instructed TechCrunch that that degree of competitors wasn’t a hindrance, primarily as a result of the corporate was excellent at speaking its worth and constructing extremely efficient flywheels for development.

Mehrotra was beneficiant sufficient to allow us to have a look via his pitch doc (not deck!) on a current episode of Additional Crunch Stay, diving not solely into the components which have made Coda profitable, however how he communicated these components to buyers.

A screenshot from Coda’s pitch doc.

Additional Crunch Stay additionally options the ECL Pitch-off, the place founders within the viewers come “onstage” to pitch their merchandise to our visitors. Mehrotra and his investor, Madrona accomplice S. Somasegar, gave their stay suggestions on pitches from the viewers, which you’ll be able to take a look at within the video (full dialog and pitch-off) under.

As a reminder, Additional Crunch Stay takes place each Wednesday at 3 p.m. EDT/midday PDT. Anybody can hang around throughout the episode (which incorporates networking with different attendees), however entry to previous episodes is reserved solely for Additional Crunch members. Be part of right here.

The tender circle

Like many buyers and founders, Mehrotra and Somasegar met nicely earlier than Mehrotra was engaged on his personal venture. They met when each of them labored at Microsoft and maintained a relationship whereas Mehrotra was at Google.

Of their earliest time collectively, the conversations centered round recommendation on the Seattle tech ecosystem or on working with a specific staff at Microsoft.

“Many individuals will let you know constructing relationships with buyers … you wish to do it exterior of a fundraise as a lot as potential,” mentioned Mehrotra.

Finally, Mehrotra set to work on Coda and stored in contact with Somasegar. He even pitched him for Collection B fundraising — and finally bought a no. However the relationship endured.