Apple has as soon as once more taken management of the U.S. smartphone market with a 42 p.c share for the third quarter, in keeping with the newest report, although Samsung is just not too far behind.
Each Samsung and Apple Noticed Development within the U.S. Smartphone Market In comparison with the Identical Quarter Final Yr
The highest-two smartphone distributors on this planet, Apple and Samsung, noticed first rate development ranges within the U.S. market, in keeping with Counterpoint Analysis. Apple’s market share rose to 42 p.c, up from 39 p.c from the identical quarter a yr in the past, whereas Samsung noticed its market share enhance from 30 p.c to 35 p.c throughout the identical interval. Curiously, Samsung noticed a much bigger 5 p.c development in Q3, 2023 in comparison with Apple’s 3 p.c, however that could possibly be resulting from Apple already commanding a extra vital share than Samsung within the earlier quarter too.
Analysis Director Jeff Fieldhack offers his ideas on the U.S. smartphone market and what led to Apple and Samsung attaining new heights.
“The US market is continuous on an upward development in 2023. Apple and Samsung continued to guide in Q3 2023, accounting for 77% of whole shipments. Each noticed sturdy YoY development at 9% and 18% respectively. Regardless of shortages, Apple’s iPhone 13, which was launched late within the quarter, contributed to 17% of the OEM’s whole gross sales in Q3. We anticipate to see continued power in iPhone 13 gross sales as we enter the vacation quarter. Samsung was additionally capable of have a profitable launch of its newest foldable units and has had success in pushing its most reasonably priced 5G smartphone, the Samsung A32 5G, via carriers reminiscent of T-Cell and Metro by T-Cell.”
The U.S. smartphone market share might have been greater for each corporations if not for the continuing chip scarcity. Apple CEO Tim Cook dinner earlier said in the course of the firm’s newest earnings name that they’re working to enhance iPhone 13 provide points. Nonetheless, these constraints led to Apple dropping out on $6 billion in income, and it could not appear like wait instances for the iPhone 13 enhance any time quickly. That’s the place Samsung can capitalize, because the Korean large is alleged to start out mass manufacturing of the Galaxy S22 sequence in the course of the first week of September.
Motorola additionally gained some floor within the U.S., however reviews declare that it was resulting from LG’s exit from the smartphone enterprise. OnePlus gained some recognition within the area, however the highway will certainly be laborious for anybody on this market whose identify is just not Apple or Samsung.
Information Supply: Counterpoint Research
