In Q3, 2023, a complete of 331.2 million smartphones had been shipped, out of which Apple’s iPhones consisted of fifty.4 million items. Whereas this determine doesn’t seem spectacular, what’s spectacular is the truth that the Cupertino agency recorded a 20.8 % year-over-year enhance in these shipments, which additionally occurs to be the best for any smartphone vendor in historical past.
Apple Would Probably Have Bought Extra Models if It Was Not for the Provide Shortages
Total, the worldwide smartphone shipments complete noticed a 6.7 % drop in comparison with the identical quarter final 12 months, with Samsung, Xiaomi, and others seeing fewer items offered in Q3, 2023. This downward trajectory additionally interprets right into a decrease world market share for some Android telephone distributors. Apple, alternatively, noticed its world market share rise to fifteen.2 %, up from 11.7 % from the identical quarter final 12 months. This information means that the iPhone 13 is in excessive demand, a indisputable fact that was identified by Apple CEO Tim Prepare dinner through the firm’s newest earnings name.
Sadly, Prepare dinner additionally states that offer shortages have affected iPhone 13 wait instances, with Apple shedding out on an estimated $6 billion in income attributable to this setback. Nabila Popal, analysis director with IDC’s Mobility and Client Machine Trackers stated that the smartphone market, which earlier confirmed indicators of being resilient to the chip scarcity, is exhibiting the aftermath of provide constraints.
“In all truthfully, it was by no means absolutely proof against the shortages, however till just lately the shortages weren’t extreme sufficient to trigger a decline in shipments and was merely limiting the speed of progress. The problems have now compounded, and shortages are affecting all distributors alike. On high of part shortages, the trade has additionally been hit with different manufacturing and logistical challenges. Stricter testing and quarantining insurance policies are delaying transportation and energy provide constraints in China are proscribing manufacturing of key elements. Regardless of all efforts to mitigate the influence, all main distributors’ manufacturing targets for the fourth quarter have been adjusted downwards. With continued robust demand, we do not anticipate the supply-side points to ease till effectively into subsequent 12 months.”
It doesn’t appear to be provide shortages are anticipated to enhance anytime quickly, and with TSMC already reported to have charged Apple additional to make use of its 5nm chips, we would see the precise repercussions materialize within the coming months, so keep tuned.
Information Supply: IDC